Kurio Kletskousen

Campaign: Kurio Kletskousen

Playground: Karin van Zon & Violet ten Barge (we love it when business and playground comes together)

Story – Message: Collaborating with our valued partner Eldohm, always means creative fun: playful concepts, motion design, video, kids, and illustrative freedom, we love it! The company owns and distributes some of the most famous and innovative toys, and this project is focusing on their renowned kids-tablet Kurio. The tablet is a trusted authority and market leader in the domain of kids tablets, and is well-known for its safe and controllable environment. But, let’s be honest, even a 5-year old girl doesn’t think controllable and safe stuff looks cool – so let’s get creative to inspire those young heroes.

Concept: Inspired by our previous project ‘Every kid can be a hero’ (a well-thought-out mixed media approach with video, frame-by-frame animation and motion-design), Eldohm had the wish to create a concept, in line with the previous one, using world’s seasons, kids fantasy and the elements of Kurio. Inspired by the Dutch tv-show Praatjesmakers, Bewyrd took the responsibility creating the visual environment for Kurio Kletskousen. Collaborating with Dors Studios (responsible for video and quotes), the result is a beautiful and playful design using Kurios USP’s and earth’s seasons and a bit of kid imagination!

Mood: Imagination, happy, playful, colorful, fantasy, safety, winter, spring, autumn, summer, seasons, kids, friendly, modern, toys, exciting, dream, mixed media.

Extended case – Behance-portfolio